Digital transformation

In recent years, digital transformation has shifted to be one of the most important topics for organisations in New Zealand and across the world.

As competition grows and customer expectations evolve, organisations must keep up with the latest technological advancements to remain relevant and competitive in their respective industries.

According to a PwC report, prioritising and investing in unlocking digital value is critical to business success.

The stats are compelling:

- companies that invest in digital transformation see an average revenue increase of 10%

- companies who fail to prioritise and invest in digital transformation typically see a decline in revenue of 2.5%. This isn’t an isolated story, and the pressure on CEOs, CTOs, and CDOs to deliver is huge.  

Salesforce recently reported that 75% of customers expect a consistent experience across all channels. It’s more crucial than ever to deliver a seamless digital experience - not just externally to customers, but internally to employees too.

My own anecdotal experiences of frustration when faced with inconsistency certainly agree with Salesforce’s stats. Only last night, I chose to disengage with buying a product online because their mobile experience was a shambles, and I couldn’t access my account previously created on a desktop. It was an easy decision to buy elsewhere, and I won’t go back. My Mum in the UK will still get her flowers for Mother’s Day, but they’ll be from a digitally-sophisticated florist this year!

Organisations that can provide consistency of process, experience, and functionality win every time.

Gartner has been talking about this for years.  Digital transformation has certainly been exacerbated and accelerated by Covid-19, which put the strategic importance of digital business acceleration, remote work enablement, and an increased focus on cybersecurity into the spotlight.  This focus isn’t going away any time soon.If only it was simple to make these changes.  

Digital transformation initiatives can be complex, challenging (and at times mind-boggling), and are often littered with potential obstacles such as employee resistance, lack of expertise to deploy, and budget blowouts.  

That's where an effective digital adoption platform like WalkMe can help.WalkMe is a leading digital adoption platform that helps organisations to deliver a consistent user experience, improve user engagement, streamline business processes, and increase productivity (and more). By providing step-by-step guidance and contextual assistance, WalkMe helps employees and customers to adopt new technologies quickly and efficiently, by helping to deliver a consistent experience across all digital channels, which reduces the risk of resistance, frustration, and errors.

The bonus is that WalkMe also offers real-time insights and analytics, enabling organisations to measure and optimise their digital transformation initiatives continuously.

Deloitte - no stranger to leading complex digital transformations - found that digital adoption platforms like WalkMe can help businesses to achieve their digital transformation goals more effectively.

As a previous customer of WalkMe and as a current partner, I frequently see and experience the eye-wateringly good stats that WalkMe can help to reduce employee training time by up to 90%. The increase in productivity and efficiency that comes with it more than repays the investment in the platform - and then some.  Forrester found that WalkMe can deliver an ROI of 448% over three years, with a payback period of less than six months.

Compelling.

By leveraging a digital adoption platform like WalkMe, organisations can streamline their business processes, increase productivity, and achieve their digital transformation goals more effectively.  As New Zealand's first and only certified delivery partner for WalkMe, Five NZ can support organisations in the design and implementation of WalkMe, helping them to achieve their digital transformation goals faster and more efficiently. We’d love to help you unlock digital value within your organisation.

‍

Photo by Carlos Muza on Unsplash